![]() According to research from Stamford University, people are much more likely to remember a story (63%) than a statistic (5%). While we might not remember the specific facts or details, storytelling is still one of the best ways to connect with other humans and share an experience. Nonprofit storytelling is a critical component of your marketing strategy, so getting the foundation down and ensuring you’re not glossing over key points is essential. Take Your Nonprofit’s Storytelling To The Next Level. ![]() What Are The Elements Of Nonprofit Storytelling?.Why Is Nonprofit Storytelling Important?.So how can you make a story compelling? What’s the best way to ensure your story is supporting your nonprofit’s mission? In this guide, we’ll walk through: Ultimately, it should inspire gifts and other forms of support. Your nonprofit storytelling needs to capture your audience’s attention, clearly explain the problem, and empower supporters to be a part of the solution. ![]() Just look at Martin Luther King’s “I Have A Dream” speech and JFK’s inaugural speech- these weren’t just speeches, but stories that pulled at heartstrings and made a lasting impression on hundreds of thousands of individuals- and counting.īut it’s not enough to have a mission statement and a general idea of your nonprofit goals. Stories are one of the most influential ways to influence people and strike their emotions. ![]() When it comes to marketing your nonprofit’s mission and connecting with donors on a deeper level, nothing is better than an engaging and compelling story. ![]()
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